For years, SEO had a wonderfully simple ambition. Get to page one. Preferably position one. Make the graph go up. […]
Ranking on Google Isn’t Enough Anymore. Your Brand Has to Be Chosen Read Post »
Your campaigns are live. The keywords are relevant. Conversion tracking works. Google’s optimisation score is smiling approvingly at you. And
Your Google Ads Aren’t Bad. They’re Just Completely Forgettable. Read Post »
Most competitor research is painfully boring. Open spreadsheet. Add five competitors. Copy their homepage headline. Screenshot a few adverts. Write:
Stop Copying Your Competitors. Start Using Them as Intelligence. Read Post »